Follow your instinct

Week 4 of MATS part A Assignment: Create a piece of ABSTRACT collage-style wall art for a shop like Anthropologie or Urban Outfitters for the 25–45 year old female consumer. Colours: RED & YELLOW (Oh no! I don’t like them colour together!) Wednesday After collecting different texture and object around the house and making my own mark and texture with pastel, water colour, pencil, ink pens and other I jumped stray away onto the computer. I started with different experimentations but this felt too much control. So I put my first attempt of the side and decided to start with a new approach. I needed to let go of the logic side of my brain and free myself a bit more. Start again! Wallart-ABSTRACT-1a “Now, I will try to fill one page with everything that comes to my mind using different media.” I took the challenge and started experimenting with shred colour paper and glue. I added some watercolour and scatter various shapes there and there. I made a free mess! I went to bed later that night feeling very relaxed about the assignment. step1 Thursday When I woke up the first thing that I did was to go straight to my office to see my artwork. I look at it and now I felt confuse. I didn’t like it and because use a simple sheet of paper office, there was no way to build up more with paint and adding more would turn the freedom mess into muck. I left the house and drop my kids to nursery and school and as I was walking back home I had an idea: I am going to cut my artwork into long strip and mix and match them. “I can’t wait to go home…walk faster!” step2 Even if I didn’t really like my mess, it was hard at first to let go and cut through it but after a while it was very gratifying. Some motif and texture started emerging from my stripes as I was moving them around to try to create something new. I took multiple pictures of different arrangement and uploaded them on my computer. I was very excited to see the result on the screen.  I played with the hue and saturation and I have to admit that the restricted colour palette I was giving, even if I didn’t like it at the start, was helping me to not get carry away by spending hour deciding on which colour option was the best. step3step4 I was having so much fun doing a digital mess now! Now I have to incorporate some flower and text but I don’t want to just throw them there and there without meaning something. I stepped back to look at my artwork and asked myself what emotion and feeling do I get by looking at my work? “DREAM! I am making and building a dream. Make your dream come true! Here is my quote!” I also remembered Lilla’s assignment recipe sheet mentioning who are you creating the artwork for? “I will please myself and do it for me! I will make them colours appealing for me and create something I will be very happy to hang on my wall. It is going to be very personal and a bit of a reminder of me creating art. Make it happen!” step5 I started gathering flowers from my flower bank (every time I make a sketch of a flower I scan it and add it to a Photoshop file that I named flower bank) and from new sketch that I have been working on for the assignment. I found a lovely little portrait that I made a month ago which I have been dying to use. Everything started to take shape and I felt very happy about it. “I am now done! Go to bed and tomorrow you can add the finishing touches and upload it. Wow that was quick!” Bedtime… step6 Friday I was very positive when I sat down to finish my artwork. I was feeling like I wanted to play more. I am going to am another go at this. Anyway if that second attempt fails, I am very proud to send the first one. So here I go again trying different things when EUREKA! “This could go there and this can become a dress kimono like and I can add this texture at the background…” I was unstoppable, playing, singing and making my dream come true. I love it even more than my first attempt. This new adventure was building up very fast, like if I was making a puzzle. It felt so natural, like nothing was force because I was adding and building my artwork using pieces, texture and motif that I LIKED. I even used a texture from my first digital exploration from Wednesday. I am actually very proud of the final result. From me to me!

LAURENCE_LAVALLEE_DREAM_5A_Wk4

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Laurence Lavallee aka Flo

I am an illustrator and surface pattern designer and this blog will guide you through my creative journey.

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